Brief: ICICI HFC, a leading housing finance company, was facing a disconnect between its internal and external marketing efforts. This misalignment was leading to inconsistencies in brand messaging and customer experience.

Solution: Eclat, a marketing agency, was tasked with bridging this gap. Our approach involved a comprehensive strategy focused on:

1. Integrated Marketing: We developed a cohesive marketing strategy that seamlessly integrated internal and external communications. This ensured that employees and customers received consistent messaging about ICICI HFC's brand, values, and offerings.
2. Brand Storytelling: We focused on crafting compelling narratives that effectively communicated ICICI HFC's brand identity. By highlighting the company's mission, values, and unique selling points, we helped employees and customers connect with the brand on a deeper level.
3. Employee Engagement: We created engaging internal materials that reinforced ICICI HFC's brand values and guidelines. These materials included employee newsletters, presentations, and workshops that helped employees understand how their roles contributed to the overall brand experience.

Results:

● Improved Alignment: Our efforts successfully aligned internal and external marketing efforts, resulting in a more cohesive brand image and consistent customer experience.

● Enhanced Employee Understanding: Employees gained a deeper understanding of ICICI HFC's brand values and how their actions contributed to the company's success.

● Strengthened Brand Identity: The integrated marketing approach helped to strengthen ICICI HFC's brand identity, making it more recognizable and memorable.

● Increased Effectiveness: By aligning internal and external marketing, ICICI HFC's marketing efforts became more effective in reaching target audiences and driving business results.

Conclusion: Éclat's integrated marketing approach successfully bridged the gap between internal and external marketing at ICICI HFC. By aligning brand messaging and employee behaviour, we helped ICICI HFC create a more cohesive and effective brand experience.