The SATTE Connect campaign by Informa Markets, executed by a skilled marketing agency, successfully bridged travel professionals in Kolkata and Chennai through a targeted B2B event. With the theme "SATTE Connect - Conversation that Takes You Places," the campaign tackled the challenge of engaging distinct audiences in culturally diverse cities while maintaining strategic differentiation from the main SATTE event. By leveraging tailored visuals, localized content, and data-driven optimization across platforms like Meta, the campaign generated over 900 leads, with 50% attendee engagement, all within a budget-conscious framework. The result was a highly successful event that fostered valuable industry connections.