Radio Mirchi
To mark Éclat’s foray into television content production by executing a high-impact, end-to-end project that showcases the agency’s creative and technical capabilities in a new medium. The goal was to transition from creating branded content and experiences to successfully managing a full-scale televised event, laying the foundation for future television ventures.
Television has always been a creative dream for many, and Éclat has spent years honing the skills needed to bring that dream to life. When the opportunity to produce SpellBee—India’s largest spelling competition for children—came through a partnership with Mirchi, Éclat saw it as the perfect project to debut in the television space. The challenge was to create an engaging, high-energy televised competition that appealed to a young audience and could be aired on platforms like Jio and Nickelodeon.
The project, held in Kolkata, was a complete turnkey production managed entirely by Éclat within a tight deadline. From ideating the show format to location scouting, venue coordination, set design and fabrication, Éclat led every step of the process. The agency was also responsible for:
