Objective

To elevate the TechSparks experience into a premium, immersive, and high-impact platform for India’s tech ecosystem across two major cities—Delhi and Mumbai. Both events aimed to foster deep engagement, enable networking, and showcase innovations, while setting new benchmarks for tech conferences in terms of production, design, and attendee experience.

Concept

Delhi (2023) embraced a bold, industrial aesthetic with a curved stage, interactive zones, and a premium speaker lounge to encourage connection and engagement. The goal was to create a tech-forward, visually striking environment that energized conversations and networking.

Mumbai (2024) aimed to take the attendee experience a notch higher with an inward V-shaped LED stage, open metal scaffolding backdrop, and cross-pattern lighting—an evolution in immersive design. The event also included a rich mix of panel discussions, pitch fests, networking lounges, and engaging installations for attendees and speakers.

Execution

In both cities, Éclat led the end-to-end production and creative execution, including:

• Stage Design & Setup:
  • Delhi: Curved, central-opening stage with LED integrations.
  • Mumbai: V-shaped overhead LED, MI light bars, and a bold scaffolding backdrop.
• Interactive Installations & Zones:
  • Delhi: Pitch Booth, Photo Booth, Networking Lounges.
  • Mumbai: Speaker Byte Zones, Testimonial Walls, GIF & Strip Photo Booths, Coffee Mug Wall, Custom Booths.
• Logistics & Planning:
  • Managed within tight timelines (Mumbai in just 2 weeks), integrating tech setups, content planning, crew coordination, and live-streaming execution.
• Marketing Amplification:
  • Real-time content creation, audience bytes, and visual storytelling using installations and branded zones.

Results

• Mumbai:
  • 2,500+ attendees
  • Elevated production benchmarks for future editions
  • Widely appreciated for immersive design, seamless execution, and strategic engagement
• Delhi:
  • High interaction in booths and lounges
  • Strong networking and investor-founder engagement
  • Reinforced TechSparks’ positioning as a leading tech platform in India

Both events highlighted Éclat’s strength in strategic event design, precision execution, and experience-led production, firmly establishing its expertise in large-format tech experiences.

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